Free SEO Tools
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| SEO in india |
There are two ways these free online SEO tools can be used:
(1) For
those who are new to the area of search engine optimisation, these
tools provide excellent insight on how a website is performing and
ranking. They can quickly highlight issues and trends with their current
website and provide a good insight as to where optimisation work is
necessary.
(2) For
the more experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to supplement an
SEO’s internal knowledge base and experience.
Here is a selection of some choice tools for both the novice and the experienced search engine optimisers:
Keyword Research Tool
http://www.webmaster-toolkit.com/keyword-research-tool.shtml
This
helps to research appropriate words and phrases to include in your
webpage's body text to aid promotion. It’s simple and to use and
requires the user to enter the sort of word of phrase you wish to be
found under, the tool will then suggest some additional words and
phrases you can think about using. One of the great things about this
tool is that it gives you the option to select from a range of top
search engines, e.g. Google, Yahoo, MSN, Teoma, etc.
Keyword Analyser Tool
http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml
This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used.
This
is a valuable tool as most engines will rank your site depending on
your keyword density (which typically ranges between 3% and 9%).
Search Engine Position Checker Tool
http://www.webmaster-toolkit.com/search-engine-position-checker.shtml
This
tool checks whether your website appears in the first fifty results in
major search engines for your chosen keyword or phrase.
If
the URL is present, it will output what position it occupies. As an
additional feature, the tool also informs you if any other URLs from
your domain appear in the search results.
Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm
This tool measures the total number of links or "votes" that a search engine has found for your website.
This
is a pretty cool tool because as well as tabulated data it also
produces a nice graph of the resulting data. One final key element of
this tool is its ability to compare your website to your competitors to
help you with your overall marketing strategy.
Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml
This
automatically generates a Meta Keyword tag by reading the page you
specify, removing common words from it, and picking the most used words
on the page. Extra weight is given to words in a heading tag
(<H1><H2> etc.)
Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion/
Displays
how many times a certain keyword was searched for at Overture.com.
Shows all related searches for the entered keyword. A good measure to
use in determining frequency of search among related keyword phrases
Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm.
A
very impressive tool that tests the performance of a web site, by
analysing a page on the important elements of web page creation, such as
its title and content. It then scores the page against given criteria
for the top search engines, followed by some valuable SEO advice to
improve overall ranking. The report produced is well laid out and easy
to follow for anyone doing their own optimisation.
A freebie tool that works better than many costly SEO tools I know!
The
area of online SEO tools is an exciting area of growth as SEO
developers come up with more and more tools to represent website
positions on the internet. No doubt we will be revisiting this area
again….
Author
Arif Hanid
Internet Marketing Manager for Ambleton Computing.
Experts in Internet Development and Internet Marketing Strategies.
arif.hanid@ambleton.co.uk
www.ambleton.co.uk
